PHENOM is a haute streetwear brand known for it's artful use of print and pattern, sleek aesthetics and meticulous construction. 

The brand is curated by Regi Phenom who was inspired by fashion and basketball a youth. In 2011, he began designing custom tall collections for NBA superstars Kevin Durant, Paul George and Rudy Gobert. That led to PHENOM becoming a favorite among other NBA athletes. Soon after, the brand dropped the "tall" moniker and expanded to a broader ready-to-wear market to meet the fashion needs for people of all heights.

All manufacturing is done in Los Angeles by local artisans.