In 2010, Phenom began with custom designing clothes for the youngest MVP in history, Derrick Rose. Then we started designing clothes for dozens of other athletes including a who’s who list of NBA stars like MVP Kevin Durant and 5-time All-star Paul George just to name a few. In 2017,  Phenom began a menswear collection to address the need of clients who desired fashionable clothing to fit their body type.

“Our target customers have a keen sense of style and quality awareness. Now they have a brand meticulously crafted to fit them. Choosing fabrics and fit is what makes Phenom unique.”